4 Ways Search Merchandising Increases Online Retail Conversion Rates

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e-commerce search merchandising increases conversion rates for online retailers

Search engines are powerful tools for guiding shoppers to relevant products on online retail sites. However, to maximize revenue and provide the best possible shopping experience, relying solely on search engines is usually not the best approach. Instead, retailers should also use product search. By providing additional control over search results, search merchandising helps retailers … Read more

Disney Reports ‘Flattish’ Parks Revenue as Streaming Stoars | Businessman

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Disney Reports 'Flattish' Parks Revenue as Streaming Stoars | Businessman

Disney reported its Q3 2024 earnings on Tuesday, and while the company posted a win in its streaming division, its namesake theme park experience didn’t have the same results. The company reported a 3.3% drop in third-quarter operating income to $2.22 billion in its Experiences segments, which include its domestic and foreign theme parks. Related: … Read more

Is AI overkill? MIT Economist Says Yes, Limited Benefits | Businessman

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Is AI overkill? MIT Economist Says Yes, Limited Benefits | Businessman

An award-winning economist says what he sees as over-investment in AI – and warns that overestimating machines and underestimating humans could be a big mistake. In an interview with NPR on Tuesday, MIT economist Daron Acemoglu explained that he doesn’t think artificial intelligence will revolutionize the economy in the next 10 years. “I mean, unless … Read more

Kevin O’Leary Launches AI TV Advertising Platform, WonderAds | Businessman

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Kevin O'Leary Launches AI TV Advertising Platform, WonderAds | Businessman

After 15 years, multi-millionaire investor Kevin O’Leary earned his moniker Mr. Wonderful deals season on “Shark Tank.” Now he’s using that reputation to launch a new venture with a cheeky play on his name. Businessman spoke exclusively with O’Leary, 70, about his latest endeavor, WonderAds, the TV ad agency he founded with Shazam founder Philip … Read more

Roku accepts an alternative UID2 cookie to optimize its advertising platform

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Roku, The Trade Desk, Unified ID 2.0

Roku has taken a bold step toward the future of online advertising by announcing that it will introduce a technology called Unified ID 2.0 (UID2) across its premium streaming inventory. The streaming platform, which serves approximately 83.6 million households, boasted that the technology developed by The Trade Desk will offer advertisers more precise targeting of … Read more

An AI-powered open commerce network could disrupt online retail

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global connectivity

Red101, a network for retailers based on a new concept of open commerce with artificial intelligence, is set to launch in the US this fall. Developed by UK-based RedCloud Technology, Red101 could revolutionize e-commerce for millions of distributors and other small businesses across the US. The platform will also provide online retailers with an alternative … Read more

Key financial metrics every ecommerce owner should master

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Key financial metrics every ecommerce owner should master

Accurate and current financial metrics are critical to determining the success and health of any business. These numbers are not just numbers; they are the GPS that guides business owners through the twists and turns of profits and losses. Key financial metrics help business owners make business decisions that directly impact the bottom line. Fortunately, … Read more