Laurren Martinez

How Finding and Communicating Your “Why” Can Change Your Business | Businessman

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How Finding and Communicating Your "Why" Can Change Your Business | Businessman

Opinions expressed by Entrepreneur contributors are their own. Simon Sink’s profound statement, “People don’t buy what you do, they buy why you do it,” is an important message for anyone who wants their work to matter. This concept is not just about knowing your products or services; it’s about identifying what motivates the organization and … Read more

9 smart technologies that are revolutionizing renewable energy today | Businessman

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9 smart technologies that are revolutionizing renewable energy today | Businessman

Opinions expressed by Entrepreneur contributors are their own. We use the Internet of Things (IoT) in almost every aspect of our lives, with smart technologies increasingly taking into account how we live and communicate. This is even more true in the renewable energy sector, where we are witnessing rapid changes in the way technology is … Read more

Delta sued in class-action lawsuit over cancellation, CrowdStrike outage | Businessman

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Delta sued in class-action lawsuit over cancellation, CrowdStrike outage | Businessman

After the CrowdStrike update in July and the subsequent IT outage that affected Microsoft-operated devices and Delta Airlines software, scorned travelers filed a class-action lawsuit against the airline. The lawsuit, filed in the Northern District of Georgia, alleges that passengers were denied refunds and other compensation. And it’s not the only legal issue the airline … Read more

What is the best way to communicate with customers? | Businessman

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What is the best way to communicate with customers? | Businessman

Opinions expressed by Entrepreneur contributors are their own. One of the challenges all businesses face is figuring out how much personal support to offer their customers. Customer service automation can reduce human error and allow your company to scale its services more efficiently. Tools like chatbots allow you to provide 24/7 customer support and collect … Read more

Humane’s Ai Pin aimed at replacing the iPhone. What happened? | Businessman

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Humane's Ai Pin aimed at replacing the iPhone. What happened? | Businessman

Earlier this year, Humane was a promising wearable AI startup aiming to create a device to replace the smartphone. It has raised over $200 million from big names including Microsoft, OpenAI CEO Sam Altman and Salesforce CEO Marc Benioff to develop a device that can make calls, send texts, answer questions and translate from one … Read more

How Cumin Non-Toxic Cookware Has Grown 500% in Just Four Years | Businessman

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How Cumin Non-Toxic Cookware Has Grown 500% in Just Four Years | Businessman

There’s no exact blueprint for successfully launching a new product in a crowded space, but Entrepreneur+ members recently had the opportunity to attend an incredibly informative webinar with Jordan Nathan, founder of non-toxic cookware brand Caraway, who shared product development and marketing strategies that used to grow the company’s annual revenue by more than 500% … Read more

Are you struggling to find good employees? This 5-step framework can help | Businessman

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Are you struggling to find good employees? This 5-step framework can help | Businessman

Opinions expressed by Entrepreneur contributors are their own. Sometimes it seems that good employees are hard to find in the US and Western Europe. This is often true, especially when the market is saturated with vacancies. However, there are countries where the dynamics are different. You probably know India or the Philippines, but there is … Read more

An investor shares 5 key strategies for a successful IPO launch | Businessman

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An investor shares 5 key strategies for a successful IPO launch | Businessman

Opinions expressed by Entrepreneur contributors are their own. Navigating the startup IPO process is a crucial moment for any company. As a late-stage VC investor, I have invested in several companies at this challenging stage. Here, I’ll share my key strategies and practical advice for balancing innovation with compliance to ensure a successful IPO. 1. … Read more